1. Introduction

This Cookie Policy explains how the website klinikamadon.pl uses cookies and similar technologies, including Google Tag Manager, to improve user experience, analyze site traffic, and conduct marketing activities.

2. What are cookies?

Cookies are small text files stored on the user’s device during a website visit. They allow the site to remember user settings, analyze traffic, and tailor advertisements to the user’s preferences.

3. What cookies do we use?

Our website uses the following categories of cookies:

• Strictly Necessary – Ensure the proper functioning of the website and cannot be disabled in our systems.
• Performance & Analytics – Help analyze website traffic and usage, e.g., via Google Tag Manager and Google Analytics.
• Functional – Remember user settings (e.g. language preferences).
• Marketing & Retargeting – Used to personalize advertising content, including via Google Ads and Facebook Pixel.

4. How do we use Google Tag Manager?

Our website uses Google Tag Manager (GTM), which allows easy management of analytics and marketing tags such as:

• Google Analytics – analysis of website traffic.
• Google Ads – personalization and tracking of advertising campaigns.
• Facebook Pixel – measuring the effectiveness of ads on Facebook and Instagram.

Google Tag Manager itself does not collect personal data, but it enables the activation of other tags that may use cookies.

5. Updates to the Cookie Policy

We reserve the right to update this policy to adapt it to legal, technological, or operational changes.

6. Contact

If you have any questions regarding this Cookie Policy, please contact us at: kontakt@klinikamadon.pl

All procedures at the Klinika Madon are performed by qualified aesthetic medicine doctors.